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How optilyz paved the way for long-term growth and internationalization with re:cap


in a nutshell

optilyz is Europe’s leading direct mail automation & programmatic print software. Their tool offers a straightforward way to integrate letters, postcards and selfmailers into the cross-channel marketing mix and enables automated and hyper-personalized campaigns.

The challenge for optilyz

International and vertical expansion without additional dilution of equity

optilyz has strong growth ambitions and thus, needed to find a solution to get flexible access to capital to be able to capitalize on opportunities that are opening up, exactly when they are opening up. In their case, plans such as international expansion to the UK, growth through additional sales reps and entering new verticals are on the roadmap for the upcoming months.

Having raised a Series A two years ago and being close to profitability, raising further equity and giving away further ownership was not an option for optilyz. While looking into venture debt, it quickly became clear that this was also not an option, seeing as negotiations take months and equity warrants and in some cases even personal guarantees are required.

Therefore, optilyz started looking for alternative debt funding options.

The solution

Flexible funding solution that fits to the business plan

After hearing about re:cap’s alternative debt funding solution for growth, Martin Twellmeyer (CEO optilyz) was quickly convinced of the advantages over other financing solutions (equity, venture debt, RBF options) and that re:cap was and is the right partner for long-term growth financing.

re:cap’s solution enabled optilyz to quickly receive access to additional funding for internationalization activities, without endangering their cash position in existing markets.

With re:cap, optilyz now has access to a flexible financing line which will enable the financing of further growth activities exactly when it is needed. The cash will be used to cover the payback period of customer acquisition costs as well as sales reps that need to be hired for the expansion into the UK.

Furthermore, optilyz has now secured a financing line with re:cap which also protects them against the current volatile market conditions.

Learn more about how you too can accelerate your growth with re:cap here.

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