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re:cap benchmarking: see how your business compares to competitors

July 4, 2023
4 min read

Today, we're exclusively launching re:cap benchmarking! A platform set to redefine how digital companies analyze and utilize their financial metrics. And another step in our ambition to provide long-term and holistic funding solutions for software companies. What do you need to know?

In the startup ecosystem, a deep understanding of financial metrics has evolved from very important to absolutely necessary. For tech companies it’s crucial not only to grasp their current position but also to know how you can improve your metrics and predict how they will develop under different scenarios. 

However, the true value of KPIs lies in their contextual relationship with the respective industry and competitors. 

Consider this: What does it truly mean if your operating profit margin is at 20%? Not that much. While you may assume it to be a favorable number, the absence of context leaves you uncertain whether you are outperforming or lagging behind your competitors. Without this context, this KPI holds little significance.

That’s where re:cap benchmarking comes into play.

With re:cap benchmarking our new and existing customers are able to optimize their business by unlocking actionable advice to improve their financial performance. 

Fancy taking a look at what it has in store for you? Let’s have a glimpse into the different features and their benefits.  

Want to know your competitive position?

Become your industry's leader and optimize your business with re:cap benchmarking.

Create your account

Ratings and dashboard – Your financial pulse check

re:cap benchmarking_Ratings and Dashboard

First of all: You need to get the big picture of your financial performance. To accomplish this you have to access all your financial data in one place. 

With our ratings, you receive a first assessment, covering revenue, customer quality, cash flow, and capital efficiency, as well as unit economics and financial health. 

With our dashboard, you identify your areas for improvement and can decide where you want to deep dive to uncover opportunities. 

Metrics – From macro to micro

re:cap benchmarking_Metrics

50 business metrics, based on your financial data, daily calculated: With metrics you understand your business beyond the surface level. Through segmentation and breakdown, you can delve into a granular analysis. 

For instance, do you want to know the quality of your customer base? Don’t solely focus on revenue – take customer concentration, churn cohorts, and NDR into account as well. By doing so, you rely on a calculation method that is not only derived from your data but verified with KPI calculations from thousands of other tech companies similar to yours.

Double down in this business areas:


  • Revenue Growth
  • Revenue Forecast
  • Customers
  • NDR
  • Churn Charts

Cash Flow

  • Bank Account Balances
  • Cash Runway
  • Efficiency Score
  • CAC Payback Score

Financial Health

  • CLTV to CAC ratio 
  • Rule of 40
  • Operating Profit
  • Operating Expenses
  • Gross Profit Margin

Industry Benchmarks – Rise above your competition 

re:cap Benchmarking__Industry benchmarks

Are you uncertain about your position as an industry leader? Do you want to move beyond relying on gut feelings or vague market research? Then industry benchmarks are your answer. With that you can benchmark your performance against over 1,000 companies within your industry, country, revenue size, and profitability. 

That’s how you gain a clear understanding of where you stand in comparison to your peers. You can determine whether you belong to the top tier, identify areas where you outperform your competitors, and pinpoint weak spots. Armed with this knowledge, you’ll know precisely how to surpass your competition. 

To put it simple, you’ll get answers to the following questions:

  • How do I compare against my competitors?
  • In which areas do I outperform my competition?
  • In which areas does my competition outperform me? 
  • What steps do I have to take to become an industry leader?

Guidance – Turn data into strategies 

re:cap benchmarking_Guidance

How do you effectively manage your capital costs? How do you ensure sufficient cash buffers? How can you put your capital to work? With guidance, you get actionable insights on how to improve your performance and make the most of your finances. 

You get insights into your status quo, tailored recommendations to your business, and can make use of our simulator to visualize the potential development of your financial KPIs.

Want to know your competitive position?

Become your industry's leader and optimize your business with re:cap benchmarking.

Create your account
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