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For startups, the company valuation is one of the most crucial factors regarding external funding. Valuation represents the estimated worth of a company and plays a crucial role in dilution and ownership. What do startups need to know about valuation?
Not long ago, the world looked rosy for startups. Venture capital was easy to access, and almost every day there were announcements about new all-time high valuations of startups. But times have changed.
However, growth at all costs is over. Startups must work capital efficiently and keep an eye on their costs. That impacts the valuation of startups. Access to venture capital has become much more difficult. Down rounds are no longer a rarity and non-dilutive funding options play a more important role for startups.
Therefore, many startup founders want to protect their company valuation and avoid a down round. They are considering new financing options and ask themselves whether they should bring external investors on board and under which conditions.
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Calculate your funding termsCompany valuation is the process of determining the monetary value of a startup or any other business. It reflects the potential return on investment that a company offers to its investors. For example, if a VC invests €10m at a valuation of €100m it expects the company to be worth at least €100m in the event of an exit or IPO.
Before negotiating with potential investors, the first thing needed is a company valuation of the startup – and it should be as realistic as possible. The problem is that the younger the startup, the more difficult it is to make such a valuation.
Startups must strike a balance when valuing their company. While it is tempting to seek a high valuation to retain more ownership, setting an unrealistically high valuation can deter potential investors and hinder fundraising efforts. Conversely, undervaluing the company may lead to founders giving up too much equity prematurely.
While the valuations of mature companies are determined based on hard KPIs, this is not possible with young startups. Usually, they still make little revenue and no profit. Often there is not even a mature product.
And still, the valuation is necessary. So how exactly can it be calculated, and what factors influence it?
There are many practices to determine the valuation of a startup. Here are three of the most widely used methods:
A widely used approach is the Discounted Cash Flow (DCF) method. The name describes the core of it: An investor estimates the future cash flows a startup will generate and discounts them to their present value.
Generally, it only works for startups with a positive cash flow, but that is not always the case. Overall the DCF method is more suitable for later-stage startups.
With the market comparable, investors look at companies with publicly available KPIs such as revenue, EBITDA, ARR multiple, or net profit and use them for the calculation. Based on these figures, an estimated value can be determined.
As the name implies, many use this method. It helps them to calculate their potential return on investment. The method is comparatively simple to apply and suitable for early growth phases.
These are just a few examples of widely used methods, and there are many more. Unfortunately, none of them is a one-size-fits-all size solution. They can only provide approximate values. Those methods are also often combined.
The valuation of a startup is influenced by a combination of factors, many of which can be complex and interrelated. Some relate to the characteristics of the company and team, others to the market in which the company operates. However, there is a distinction between quantitative and qualitative factors.
Post-money valuation and pre-money valuation are important terms in the context of startup financing and equity investments. They help determine the ownership stake investors receive in exchange for their capital.
Pre-money valuation is the estimated value of a startup or company immediately before it receives external funding, such as an investment from VCs or angel investors. It represents the value of the company before any new capital is injected. In other words, it is the company's valuation "pre" the additional investment.
Pre-money valuation is a crucial figure in determining the ownership stake investors will receive for their investment. It is often expressed as a specific amount or a per-share value.
The formula for calculating the pre-money valuation is: Pre-Money Valuation = Post-Money Valuation - Investment Amount
Post-money valuation is the estimated value of a startup or company immediately after it receives external funding. It reflects the total worth of the company, including the newly injected capital. In other words, it is the company's valuation "post" the investment.
Post-money valuation is crucial for determining the ownership stake of the investors. It is also used to calculate the per-share value if equity is divided into shares.
The formula for calculating the post-money valuation is: Post-Money Valuation = Pre-Money Valuation + Investment Amount
In recent years, metrics like profitability and capital efficiency have gained importance. Pure growth numbers have lost relevance. This impacts company valuations. A recent example is Stripe, whose value dropped by almost half to $50 billion. The drop was even more significant in the case of Klarna, falling from $45.6 billion to $6.7 billion.
Sometimes startups face such down rounds. A down round refers to a situation in which a company raises capital at a valuation lower than the valuation it achieved in a previous funding round. In other words, the company's post-money valuation decreases compared to its previous round.
There may be various reasons for this:
That’s why timing is crucial and can have a huge impact on how a startup valuation turns out. Can I wait until I close two big accounts and than go fundraising in two or three months? Or are there any regulation changes which have a positive impact on my business? Sometimes it can be beneficial to wait until certain events give the company some extra boost.
Other than that, startups have to do their usual homework. To mitigate the risk of down rounds, they must carefully manage their finances, meet or exceed growth targets, and maintain investor confidence.
Additionally, investors may negotiate protections, such as anti-dilution provisions, to safeguard their investment from the potential impact of a down round.
Startup valuations are a dynamic and multi-faceted aspect of the entrepreneurial landscape. They play a pivotal role in attracting external investment, guiding strategic decisions, and determining the ownership stakes of founders and investors.
The valuation of a startup is influenced by a complex interplay of factors, including market opportunity, financial performance, growth prospects, technology, competitive landscape, and the expertise of the management team. They should therefore be used as a basis for negotiations with investors and less as exact mathematics.
In practice, it is often the case that startups are more likely to agree to a slightly lower valuation with an investor who is a great fit and has an excellent reputation and network.
Get access to re:cap and calculate your funding terms or talk to one of our experts to find out how we can help you with our tailored debt funding.
Calculate your funding termsGet access to our funding and intelligence platform and receive your funding offer or talk to one of our experts to find out how re:cap can fund your way to growth.