Crowdfunding: definition
Crowdfunding is a type of financing in which companies, as well as private or non-profit projects, are provided with capital by a large number of individuals. This happens against a success fee on certain online platforms, on which initiators turn to the public with their startup or project to attract potential investors.

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Crowdfunding: advantages and disadvantages
The close proximity to customers is a major advantage of crowdfunding. Initiators receive valuable feedback, create inimitable customer loyalty and benefit from word-of-mouth effects at an early stage. Flexibility also plays an essential role for companies, as the legal form and creditworthiness of the company do not play a role in crowdfunding. Disadvantages include the risk of success, duration, full disclosure of your idea, as well as platform fees in the case of success.
Obtain crowdfunding
Those who want to financially kick-start their business through crowdfunding must first create and advertise a campaign on one of the popular crowdfunding platforms. Projects that do not reach the target budget receive nothing at all. If a project is successful, the capital is made available and the implementation begins.
Types of crowdfunding at a glance
1. Equity Based Crowdfunding
Investors receive returns on the capital provided, similar to equity investment. Returns can be performance-based or fixed in advance.
2. Reward Based Crowdfunding
Instead of financial compensation, investors receive non-cash benefits, such as the product itself or intangible assets, such as a name.
3. Donation Based Crowdfunding
As the name suggests, this is a donation that is made without any consideration in return - neither financial nor tangible.
4. Lending Based Crowdfunding
This form is a type of personal loan from individuals or SMEs with a fixed interest rate, also known as peer-to-peer lending.
Easy, swift, and stress-free with re:cap
For companies with subscription business models, other alternative forms of financing, such as those offered by re:cap, provide a much faster and less complicated solution. With re:cap, you can convert up to 50% of your ARR into immediately available capital. Sign up with just a few clicks and receive approval within 48 hours.